Manage your online brand!

Why should you manage you brand online?

If your coming out of college you should start creating an image for yourself that is presentable for potential employers.  Employers looking to hire college students have recently been asking for facebook passwords at their interviews to find out what kind of person they would potentially be hiring.  You better hope you don't have any pictures on there that they would hate to see.  With a positive brand or image you won't have to worry about a thing.  A couple ways to get started would be to remove all the pictures you wouldn't want the employers to see or even create some new accounts.  Then you have to start being more selective of what you post and start posting more informational content or even just tips on how to fix something.  This type of image can show the potential employers that you can be a valuable marketing asset through social media.  More and more companies are trying to hire people that can communicate effectively to large quantities and keep up with the innovation of technology.

Managing you brand is also important.  You can't just try posting these new informational posts a few times and say you brand has changed, you must keep doing it.  Employers will be looking for consistency over a long period of time and even if you aren't looking for a job.  Maintaining your brand will help draw interested viewers and word of mouth will spread to their friends and before you know it you will have more people following you on twitter, becoming friends with you on facebook, reading you blogs, or even potential employers viewing your LinkedIn profile.