Social Media Marketing - Facebook

Facebook has some different features than twitter that will allow you to market your company in some different ways than twitter.  The man thing is Facebook has ads that you can create to get your name out there.  You can create an ad with a description of who can see it and then send it to Facebook.  Let's say you just opened up a screen printing/sports equipment shop.  You can create an ad talking about making jerseys for the local high schools, making jerseys for local recreational teams, or mentioning the equipment you have.  Once your description is complete you should make sure you included some where in your description the people you want to see the ad because you want the people around your area to see it and not someone in another state.  Facebook will detect anyone that likes sports or has mentioned basketball, baseball, etc. in their activities or interests section.  Facebook will have ads appear on their profiles once they log in.  The nice thing about this feature is that it is free to create an ad since you are helping Facebook and Facebook gets paid to deliver the ads to the people you want to see it.